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Consumer Demand for CBD Oil Is Growing

Over The Counter | Personal Care

There’s a shift among today’s consumers to view the products they use as a lifestyle or health choice. As a result, broader wellness trends are increasingly making their way into personal care aisles. To meet these consumer expectations, CBD oil has become one of the most sought-after ingredients for personal care products.

According to a recent survey of 7,565 U.S. beauty and personal care consumers aged 18+ by The Benchmarking Company, CBD usage is blossoming. A large number of non-users are curious about CBD and willing to try out CBD oil-based products.

Read our article in World Aerosols to learn how to capitalize on consumer demand for CBD oil products. Brand owners must work closely with product development and packaging specialists to bring their CBD oil product ideas to life. Innovation and know-how can enable the development of a variety of high-growth CBD products that meet consumers’ expectations in hair care, skincare, men’s grooming, multicultural hair care and over-the-counter products in the increasingly competitive aerosol personal care industry. Read our “Trailblazing with CBD Oil” article.

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