By 2050, it is estimated the number of people aged 65 and over will triple, reaching 1.5 billion, or 16% of the world’s population. As the population continues to age, it is important for companies to consider the needs and preferences of older consumers in their product and packaging design.
Creating product packaging for an aging population can present unique challenges. Here are some considerations to keep in mind:
Ease of Use: As people age, they may experience reduced dexterity and grip strength, which can make it difficult to open or close packaging. Designing packaging that is easy to open and close, such as using larger tabs or handles, can help to make products more accessible to older consumers.
Clear and Simple Labels: Older consumers may have difficulty reading small print or deciphering complex product labels. Designing labels that use clear and simple language, with larger fonts and high contrast colors, can help to make products easier to understand and use.
Lightweight Packaging: As people age, they may have reduced strength and mobility, which can make it difficult to lift and carry heavy products. Designing packaging that is lightweight and easy to handle can help to make products more accessible to older consumers.
Durability: Older consumers may rely on products for longer periods of time, so designing packaging that is durable and long-lasting can help to improve the overall value of the product.
Accessibility Features: Incorporating accessibility features into product packaging, such as easy-to-read labels and tactile markers, can help to make products more inclusive and accessible to a wider range of consumers.
By considering these factors and designing product packaging tailored to the needs of older consumers, companies can improve the overall user experience and increase the accessibility of their products.
PLZ offers a wide variety of contract filling and packaging options for your products, and a team of experts at the ready to help you meet any packaging need or consumer demand.
Let’s talk about getting your products in the hands of more customers, with the help of PLZ.
Visit us at www.plzcorp.com/contact-us