Healthy is the new sexy. Fall and Spring runway shows all over the world show us hair trends denoting products and styles for effortless, natural, healthy-looking, frizz-free hair, whether it’s straight, curly, or all over the place! This shift comes alongside two other major trends: hairceuticals – the marriage of skincare ingredients with haircare formulations that when combined, deliver more efficacious results; and the continued push for more natural and eco-friendly products.
If you’re in the market for hair care products, you have probably found yourself frustrated by vague marketing claims and incomprehensible ingredient lists. And with few brands formulating revolutionary new ingredients, it’s not surprising that traditional and safe ingredients are making a comeback. Plant-inspired and botanical ingredients are hot on the market, from charming plant-based fragrances to strengthening exotic oils, amino acids, and plant extracts.
For styled hair, volume and texture is key; products like root lifting mousses, dry shampoos, and texture sprays are becoming even more popular. Still, hair health and protection from damage is crucial! Consumers want more products that will protect their hair from heat styling (up to 450 degrees), sun exposure, dry winter air, beach elements, and more. There’s been a push for personalized hair care routines that focus on specific hair conditions – the more customization options, the better. With all this emphasis on finding “holy grail” products – that is, perfect formulations for each individual consumer – it’s not surprising that trial-sized products fly off the shelves. It takes a long time to find the perfect product, and today’s fickle consumer will try many before settling down!
At Precise Packaging, we have an expanded array of contract manufacturing services for formulating and packaging hair care products, including mousses, oils, sprays, and serums. We can take a great idea and guide it through formulation, design, compounding, filling, packaging, and delivery. And all our product packaging solutions are available in full, trial and travel sizes.
Our product development and packaging specialists design optimal formulations, delivery systems and packaging that bring new ideas to life. Contact us today to learn more.